Sofn'free Strength & Shine Serum
4 oz. - $4.99

Refreshing refined silk proteins help repair damage, mend split ends, and provide shine to natural and extended hair.

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How does it strengthen my hair?

Strength & Shine Serum incorporates natural silk and synthetic keratin elastic binders to ensure strand strength.

Should I use it before or after curling my hair?

Both. You can use it before flat ironing or curling for vibrant shine. In fact, you can use it any time you need shine or simply to refresh your hair.

What can I do to control frizz?

Use Strength & Shine Serum to control split ends. It also strengthens hair with high shine.

Can I Use Strength & Shine Serum on wet hair?

Yes. Use it with wet or dry hair after shampooing, for high shine and minimum control without frizz.
I like shine, but I don't care for greasy or oily products.

Will I like Strength & Shine Serum?

Yes. It's neither oily nor greasy and will not weigh hair down or attract lint or debris.

What makes this product different from the rest of the shines?

Vitamin E and other anti-oxidants, along with hydrolyzed silk proteins, add strength and body for beautiful hair. Generating shine from the inside out establishes movement, definition, texture, and control for permed, natural, extended, and color-treated hair.

Sofn'free Anti Breakage Complex
4 oz. - $4.99

This naturally soothing anti breakage complex penetrates hair follicles and accelerates strengthening activity for your damaged and shedding hair.

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What exactly is Anti Breakage Complex (ABC)?

ABC is a complete therapeutic treatment designed with naturally-derived botanical and herbal complexes that initiate re-growth in dormant hair follicles.

What can I do about slow-growing hair?

Apply ABC directly to slow growing areas. Massage it into your scalp. Use daily on bald areas to stimulate hair growth and reinforce the natural strength of weak or slow-growing hair.

How does it work?

By depositing critical nutrients deep into the hair follicle to strengthen new growth cells.

What is the best way to use Anti Breakage Complex?

Apply ABC directly to slow growing areas. Massage into scalp.

How often can I use it ?

For slow and no growing hair, use it twice daily for the first week. Then, use it once a day until you see progress. After hair growth improves, use it every other day to maintain.

When can I stop using it?

We recommend continued use of ABC to maintain maximum scalp health and sustained re-growth.

Will it affect my braids ?

No. In fact, for hair you don't comb everyday-like braids, twist, dreads, and extensions-we recommend using ABC two to three times weekly. This insures that hair follicles are being properly nourished for good hair growth, without excess shedding.

Sofn'free Leave In Revitalizer
8 oz. - $4.99

An advanced formula detangles and revitalizes your stressed hair with specially formulated Refined Strand Separators (RFS). Perfect for natural and extended hair.

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What exactly does it do?

It strengthens your hair. In fact, it's the first step in eliminating breakage and preventing broken strands. Leave In Revitalizer repairs broken strands and fibers that hold hair strands together.

How does it work?

Note: On Damaged Hair
Leave In Revitalizer repairs and strengthens hair from the inside out, because it's absorbed quickest and deepest by the most damaged areas of the hair shaft.
Note: On Normal Hair Leave In Revitalizer makes your hair more resilient, to maintain overall strength.

Is it recommended for all hair types?

Yes. It works on textured, straight, chemically treated, or natural hair, and is ideal for colored hair. It's also a great leave-in for mixed textures likes weaves and extensions.

When is the best time to use it?

After shampoo and conditioner. It protects your hair and serves as a light styling lotion when blow drying or flat ironing. Use it daily for detangling extensions or very curly natural hair.

Sofn'free Thermal Styling Lotion
8 oz. - $4.99

Now damaged hair can take the heat. This anti breakage complex penetrates hair strands and shaft to accelerate strengthening activity for your damaged and shedding hair. Perfect for ceramic tools.

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What is Thermal Styling Lotion?

"Thermal" means it's designed to be used with heat-specifically, for heat-related styling like blow drying, iron curling, or flat ironing. The special formulation prevents breakage and repairs hair weakened by heat styling. When used prior to or during heat styling, the Phyto-Tex complex surrounds the strand and uses heat to bind fibers for internal protection.

How and when should I use it?

When blow drying, apply a dime-sized portion. Rub it between your palms, and then apply it to your hair, combing through each section for even distribution. Blow dry straight, using irons to finish if desired. You can apply it whenever you're heat styling, without risking hair breakage.

Can I use it without heat?

Yes. Used without heat, Thermal Styling Lotion moisturizes and protects your hair against dryness and everyday styling stress, producing a radiant natural shine and healthy appearance. Use sparingly.
Note: On Damaged Hair
Thermal Styling Lotion is part of a therapeutic system that prevents and repairs breakage.

How does it work?

Anti Breakage Thermal Styling Lotion has special binders activated by heat that protect against kinetic and thermal heat sources. Can I use it with Ceramic Irons? Yes. Sofn'free Thermal Styling Lotion helps bring out the best in ceramic tools.

Sofn'free Anti Itch Therapy
2 oz. - $4.99

This light, healing treatment gently soothes the scalp and relieves all symptoms associated with dryness, tight scalp, and discomfort. It also restores balance and comfort.

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I need quick relief. How long does Anti Itch Therapy take to work?

Anti Itch Therapy brings instant scalp relief. Part your hair and apply it directly to itching scalp, massaging it in well.

What causes dandruff?

Dandruff is the rapid shedding of dead cells. It's caused by stress, poor blood circulation, nerves, and even an unbalanced diet. To stop it, apply Anti Itch Therapy directly to your scalp after your shampoo and conditioner. Allow it to penetrate your scalp for five minutes before styling. Repeat scalp application every two to three days.

I have a serious dandruff problem. Can Anti Itch Therapy help me?

Yes. Anti Itch Therapy stops the itching associated with dandruff and dermatitis. I shampoo regularly and I still get dandruff, itch, and dryness.

What can I do?

After shampoo and conditioning and prior to styling, part your hair and apply a thin layer of Anti Itch Therapy to the entire scalp or affected areas.

My scalp itches when I use a relaxer. Can I use Anti Itch Therapy before my perm?

Yes, even stylists use it before relaxers. Some customers bring their own to salon on the touch up day. Use Anti Itch Therapy to prevent scratching and uncomfortable relaxer treatment.

Why does my scalp itch more in the winter months?

Central heating can dry hair and scalp.

How does water intake influence itching on my scalp?

Dry and itchy scalp can be caused by systemic and environmental conditions, including lack of water intake.

Can I use Anti Itch Therapy when my hair is braided?

Yes. Use Anti Itch Therapy before braiding, because it's a cream that soothes the scalp and relieves scalp tension caused by braiding. Regular use keeps scalp itch free.

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